In my group of friends I'm known as the "hashtag networker". I'm constantly encouraging my friends to attend networking events, and I try to get involved in any networking opportunity that I can. Needless to say, I love networking!
Yesterday a friend ask me, "How do you find it so easy to approach people and talk to them?" In my mind the answer was obvious; if I'm not meeting people, how will I further my knowledge and skills in my profession? How will I find a job?
Now, I understand that networking isn't for everyone. For those who are shy, or those with anxiety, networking can be a very challenging task. It can be especially difficult at larger networking events that are packed with professionals. Approaching a stranger and sparking up a conversation isn't always an easy thing to do.
Through my networking experiences, I've come up with a few tips to make the endeavour a little bit easier.
1. Be prepared with business cards.
I don't think I've ever attended a networking event where I haven't been asked for a business card. I ordered mine for a really great price at www.vistaprint.com, but you can always design and pint your own, or hire someone to do them for you. Keep them somewhere accessible, like the inside pocket of your jacket, to make them easy to whip out in that perfect moment.
2. Have a glass of wine.
This always helps me loosen up, and calm any nerves. One or two drinks is fine, but don't go over board! There's nothing less classy than an intoxicated first impression.
3. Don't cling onto friends.
I've been to a number of networking events with friends, but I always ditch them once we get through the door. It's easy to cling to a group that you're comfortable with, and stay within that group for the night. If you do that, what's the point of being at the networking event? Go out and meet people!
4. Look for singles.
No, I don't mean that you should look for people without a wedding ring on. What I mean is that you should look for people who are standing alone. It's easier to approach people who are alone, rather than walking up to a group of people who are already in the middle of a conversation. When I can, I always hang out by the bar, wait for someone to walk up by themselves, and then I spark up a conversation.
5. Be inquisitive.
People love to talk about themselves, and you should love to learn about other people. Find out who they are, what they do, how they ended up there, etc. Be interested and inquisitive. The rest will come easily.
6. Follow through.
Follow through by asking for their business card, and give them your card as well. If you made a good connection, send them an e-mail or a Tweet the next day. Say it was great to meet them, reference something you spoke about, and thank them for any advice they gave you. You can also ask them out for coffee, and start to build a relationship with them. Last week I even had a guy go as far as mailing me a hand-written card as a follow-up after we met at a networking event. I was so impressed! Although I wouldn't say that a hand-written card is necessary.
I hope this helps you tackle the art of networking.
Let me know how it goes!
Rebecca
